REC 00:00:14:07

BELO HORIZONTE, BR — SINCE 2008

DIRECTION
IN EVERY FRAME.

Animation and CGI Director. 18 years turning ideas into films, from concept to final frame, now with generative AI integrated into the process, always in service of direction.

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Selected Work

FRAME
BY FRAME.

Every frame is a project. From campaigns for Brazilian brands to a personal series that's passed 1.5 million views. Hover to preview, click to watch with sound.

01 / INSTITUTIONAL

BACKYARD CREW

PBH

02 / PERSONAL

THE LAST PAPER SAMURAI

Personal Project

03 / CAMPAIGN

INSTAGRAMABLE

Sicoob

04 / PERSONAL

JURASSIC PARK

1.5M+ views · Direction & Generative AI

05 / CAMPAIGN

DOMINO

Rede Sagrado

06 / CAMPAIGN

CAROUSEL

Rede de Ensino Coleguium

07 / CAMPAIGN

ANY WORLD

Coleguium

08 / CAMPAIGN

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About

BEHIND
THE FRAMES

Cláudio Valarse is an Animation and CGI Director with 18 years of experience in audiovisual production. He moves between animation direction, CGI and production with generative AI, combining classic cinematic language with generative tools to create narratives with direction, rhythm and visual identity. Trained in Animation Filmmaking, he built his career across every stage of the pipeline, from concept to final delivery. He has collaborated with brands and institutions such as Cemig, Drogaria Araujo, Coleguium, Sebrae, Unimed BH, Anglo American, Blip and the City of Belo Horizonte, bringing the same visual care to commercial and personal projects alike.

Why Me

EVERY IMAGE
HAS A
PURPOSE.

Generative AI integrated into the creative pipeline. Not replacing direction, extending it.

001

Full pipeline, now hybrid

18 years in modeling, lookdev, animation and rendering, now combined with generative AI in hybrid workflows, each tool in its right place.

002

Team coordination

12 years leading the CGI department of a production studio, coordinating team and pipeline on projects for clients like Anglo American and Cemig.

003

Direction beyond advertising

Experience in film and social media as well, applying the same direction used in commercial projects to formats ranging from feature films to viral videos.

004

AI integrated, not isolated

Maya, V-Ray and Arnold as technical foundation; generative AI as an added layer in the process. The combination of both approaches is where the difference lies.

Services

FROM CONCEPT
TO DELIVERY

Full production, scaled to your project.

Animation Direction

From concept to final frame, with cinematic vision at every stage.

CGI & Art Direction

Visual development, look development, modeling and art supervision.

Generative AI Production

Full films made with AI, with cinematic direction, not random generation.

Concept Art & Storyboard

Character and environment design, and animatics for projects of any scale.

Creative Supervision

Team management and supervision on animation and audiovisual productions.

AI Consulting for Animation

For studios and agencies looking to integrate generative AI into their creative pipeline.

FAQ

HOW I
WORK

Do you only work with AI?

No. AI is one of the tools in my creative process, but not the only one. I also use Autodesk Maya, V-Ray, Arnold, Mudbox, Adobe Premiere and Photoshop, among others.

How does your creative process work?

Each project is developed according to its goals. The process usually includes briefing, visual research, concept, storyboard, direction, production, animation, editing and finishing, from concept to final delivery.

Do you work alone or with a team?

I work directly on creative direction and production. When needed, I bring in a team of specialized professionals for larger productions, keeping a unified direction from start to finish.

Do you work with agencies or direct clients?

Both. Throughout my career I've worked with agencies, production companies, businesses and direct clients. Each project has its own flow, shaped by the team, the timeline and the goals of the production.

What sets your work apart?

More than creating images, my focus is directing films. Every decision, from composition to pacing to performance and framing, is made to tell a story. AI is part of the process, but it never replaces the creative intent behind each scene.

DIRECTION · STORYBOARD · CONCEPT DESIGN · MODELING · LOOK DEV · CG SUPERVISION · GENERATIVE AI · STORYTELLING · DIRECTION · STORYBOARD · CONCEPT DESIGN · MODELING · LOOK DEV · CG SUPERVISION · GENERATIVE AI · STORYTELLING · DIRECTION · STORYBOARD · CONCEPT DESIGN · MODELING · LOOK DEV · CG SUPERVISION · GENERATIVE AI · STORYTELLING · DIRECTION · STORYBOARD · CONCEPT DESIGN · MODELING · LOOK DEV · CG SUPERVISION · GENERATIVE AI · STORYTELLING ·

DIRECTION
IN EVERY FRAME.

FRAME
BY FRAME.

THE FULL
REEL

BEHIND
THE FRAMES

EVERY IMAGE
HAS A
PURPOSE.

Full pipeline, now hybrid

Team coordination

Direction beyond advertising

AI integrated, not isolated

FROM CONCEPT
TO DELIVERY

Animation Direction

CGI & Art Direction

Generative AI Production

Concept Art & Storyboard

Creative Supervision

AI Consulting for Animation

HOW I
WORK

Do you only work with AI?

How does your creative process work?

Do you work alone or with a team?

Do you work with agencies or direct clients?

What sets your work apart?

THE NEXT FRAME
NO ONE
FORGETS.

Tweaks

DIRECTION IN EVERY FRAME.

FRAMEBY FRAME.

THE FULLREEL

BEHINDTHE FRAMES

EVERY IMAGEHAS APURPOSE.

Full pipeline, now hybrid

Team coordination

Direction beyond advertising

AI integrated, not isolated

FROM CONCEPTTO DELIVERY

Animation Direction

CGI & Art Direction

Generative AI Production

Concept Art & Storyboard

Creative Supervision

AI Consulting for Animation

HOW IWORK

Do you only work with AI?

How does your creative process work?

Do you work alone or with a team?

Do you work with agencies or direct clients?

What sets your work apart?

THE NEXT FRAMENO ONEFORGETS.

Tweaks

DIRECTION
IN EVERY FRAME.

FRAME
BY FRAME.

THE FULL
REEL

BEHIND
THE FRAMES

EVERY IMAGE
HAS A
PURPOSE.

FROM CONCEPT
TO DELIVERY

HOW I
WORK

THE NEXT FRAME
NO ONE
FORGETS.